Stylexchange

About Us

Our stores offer an impressive array of denim from the specialists in LA
and Italy, including J Brand, Rock & Republic, True Religion and,
of course, the ultimate jean maker, Diesel. We offer collections from
Europe's strongest fashion houses including Miss Sixty and Energie,
J.Lindeberg and Scotch & Soda, as well as a presence from some of
the most admired designers today (Canada Goose, Parajumpers,
Dom Rebel, Juicy Couture, Mackage), and a vast selection of
exclusive fashion styles from many different brands. In select stores,
we also offer a huge assortment of fashion footwear and accessories
through our partnership with Little Burgundy, featuring brands
such as Marc by Marc Jacobs, GSTAR & Michael Kors, to Nike,
Adidas & Creative Recreation.

We invite you to experience shopping within the stores that have become known as...CANADA’S FASHION PLAYGROUNDS!

Enjoy!!

weborders@stylexchange.com

For Order Status and Inquiries
514-287-8953 x40 (28-STYLE)
Monday - Friday • 9am - 5pm EST

1999 – Returning Home
Brothers Mark and George Batchoun return from University abroad to their hometown Montreal. Mark, 19, with limited work experience at brokerage Merrill Lynch, and while attending Queen’s University’s Business program, invested successfully in the open market in 300 public companies. This created the seed capital for the birth of Stylexchange.

2000 – The First Stylexchange
Mark & George opened their first store on L’Acadie Blvd in Montreal, a 8700 square-foot urban concept fashion mega-boutique. Brands such as Diesel, Miss Sixty and Energie quickly became signature labels carried by Stylexchange.

2001 & 2003 – Immediate Expansion
Strong demand and youthful ambition helped propel the second and third locations. One on St-Jean Boulevard in Montreal’s West Island, and its 1st flagship, a 2-storey landmark in Cours Mont-Royal on Peel in Downtown Montreal.

2004 – Toronto…hello!
The brothers go their separate ways; Mark takes over the retail and publishing operations, while George launches successful wholesale fashion operation, called Compagnie No Excess. 1st retail location outside of Quebec opens in Downtown Toronto, and a massive launch party and fashion show at the top of Toronto’s newest skyscraper welcomes Stylexchange in its new home.

Also, Numero fashion label launched exclusively within Stylexchange family.

2005-2008 – Continued Expansion
A 15,500 square foot flagship opens in the old Holt Renfrew location at Rockland Center in Montreal. With a full 2500 square-foot Diesel store, along with a Miss Sixty and Energie Boutique, this location defines Stylexchange as the branded fashion destination in Quebec. Stores open in Fairview Pointe-Claire (relocation), Place Versailles, Promenade Mall in Ontario, Place Rosemere, Place Montreal-Trust (relocation) and Champlain Mall. Store count totals 10 stores (including web and outlet) and further expansion is in the works as the company relocates to a 28,000 sq.ft. new headquarters on Pare St. in Montreal (old ALDO shoes offices).

2009 - 2010 – Little Burgundy & a Flagship 10 Year Anniversary Launch!
Stylexchange signs a historic agreement with the nation’s largest footwear retailer, ALDO GROUP, to open 3 Little Burgundy footwear shop-in-shop’s (80 brands of footwear & accessories including Marc by Marc Jacobs to Diesel & Nike). The shops are situated at Rockland Center, Champlain Mall & Place Montreal Trust inside the existing Stylexchange locations. Two further locations are planned for 2010, including a shop within the company’s new flagship downtown street location, set to open on Stylexchange’s 10 year anniversary, March 23rd, 2010. The space, at the corner of Guy on St-Catherine Street in the heart of the Concordia University ‘ghetto,’ will be a unique design concept, developed by Montreal’s own global marketing power, SID LEE. The ‘Faubourg’ Stylexchange, is joined by the company’s 1st 2 Laval locations, in the Notre-Dame outdoor center and in August 2010 in the infamous Carrefour Laval.

Store Launches
Stylexchange has become known for its great launches, from instant sun destination winners to fashion events 40 stories high in the sky.

New Designs Concepts
Innovative store design, such as the dressing room layout pictured above.


	Fashion is a young business. It’s definitely for the young, with tweens and teens being the most voracious consumers of trends. And often it’s by the young, like Mark and George Batchoun, the “boys” from T.M.R who are building a retail empire while still living at home in their parents’ basement.

	Diesel, a hip Italian brand, is the cornerstone of their business. The brothers said Lou Adler, distributor for Diesel in Canada, helped them get started. Adler noted: “They’re playing the big boys’ game and they’re little boys. But they’re doing a super job. “They did it on balls. They did it on chutzpah.”

	Apparel is one of the few segments of Quebec’s $70-billion retail market that performed poorly last year. One big exception was StyleXchange.

	Another move that paid off was a sponsorship deal with Star Academie. The show’s unexpected success gave StyleXchange strong inroads with francophone customers. According to one industry expert, stores like StyleXchange that offer a unique selling proposition, have a leg up on the sompetition. “(Apparel retail) is a highly fragmented market. There are a lot of players, including Le Château, Simons and Les Ailes de la Mode.” said Denise Chicoyne, an analyst with Nesbitt Burns. “The successful ones are not (those) who target everyone, but those who specialize”

	“Canada is cool!” declares Adam Gollner, the fresh-faced 27 year old editor of Strut, Canada’s newest fashion magazine. Over lunch near the magazine’s Montreal offices, Gollner – clad in a retro CBC-TV T-shirt – voices his hope that Canada’s “cool factor” will catapult the glossy to stardom. Strut, which debuted as a quarterly last spring with a print run of 35,000 is aiming for rapid growth and a ciculation of 100,000 by mid-2005.

	Montrealer Mark Batchoun is ushering Quebec coolness into Toronto’s fashion scene, with the opening recently of the first Toronto location of his department store-meets-trendy-mega-boutique, StyleXchange. “The one thing that people told us from the beginning is how StyleXchange would do so well in Toronto and that there’s nothing like it in the city. I got sick of hearing it, so I just did it.”

	Rockland Centre, one of the grandes dames of Quebec’s fashion malls, is getting an updated look and some trendy new accessories. StyleXchange, a Montreal company catering to 16-25 year olds with high-end branded jeans and other products, will open in the spring.

	StyleXchange will open a 15,000 square-foot store at the new Rockland Centre in spring of 2005 featuring high-profile brands. “We felt is was very important for us to maintain a presence in the area in order to continue serving our current customer base, while reinforcing our presence in our market,” says Mark Batchoun, president.

	When Athlete’s World Superstore closed in Place Montreal Trust downtown, it left a gaping hole. But the 6,000 square-foot space handily been filled by retail wiz kid Mark Batchoun and his fifth Stylexchange boutique. “We had definetly outgrown our Cours Mount Royal store,” explained Batchoun, 26, who is also the publisher of Strut Magazine.

	The urban lifestyle clothing chain Stylexchange – chock-full of brand names like Diesel, Miss Sixty and Canada Goose – has teamed up with Little Burgundy to create in-store shoe-tiques at Rockland, Place Montreal Trust and Brossard’s Champlain Mall. Little Burgundy, the casual footwear division of Aldo, boasts brands like Vans, Ed Hardy, Keds ,Minnetonka moccasins, Hunter boots, Uggs and Modern Vintage.

	Three new Little Burgundy stores will open in select Stylexchange locations in the greater Montreal area. Currently, you can browse through the Rockland Center location to find trendy and urban styles such as BlowFish or Converse.

	Brand new and beautiful: three Little Burgundy shop-in-shops have opened at Stylexchange in Montreal and on the South Shore. The division of the Aldo Group provides a large selection of chic footwear such as Marc by Marc Jacobs and Frye as well as brands such as Adidas, Converse, UGG and Creative Recreation. The collections found in the Stylexchange boutiques were selected for their ability to complement the styles found in the stores by brands such as Diesel, Rock & Republic, True Religion, Miss Sixty, Dom Rebel, Juicy Couture, etc.

Gabriel Rossy, who died tragically August 1st, 2006, touched the lives of everyone he met with his outgoing personality, generous spirit and loving nature. In Gabriel's memory, a devoted group of family and friends has established The Gabriel Rossy Memorial Fund dedicated to helping less fortunate children share in Gabriel's love for life. Mark Batchoun (Stylexchange President & Owner) is a founding member, and sits on the fund’s board.

This year's 2nd "Gabriel's Wings" event is geared towards helping the Montreal Canadiens Children's Foundation and their new initiative: the Bleu Blanc Bouge Program. The Foundation launches a significant flagship program that consists of building state-of-the-art multi-purpose rinks in underprivileged areas, thus allowing children from these neighbourhoods to learn the benefits of an active and healthy lifestyle.